Develop a Solid Brand Identity without Breaking the Bank


Making a decision on becoming serious about your creative hobby by opening a shop might sound extremely exciting, but you know that it can be extremely daunting as well. Many people, including me when I started, tend to believe that everything needs to be perfect before launching your shop. Guys, I’m telling ya…they don’t. Oh, wait….ABSOLUTELY, they don’t. Is that clear enough? 
Almost a year ago I gave an interview and when they asked me about how I got at this point in my career I said “Luck and mistakes”. And that’s it. Amazing? When I started, two years ago, I didn’t even know what an infopreneur is, let alone I thought of searching on “How to Open an Online Shop” on Google. Now that I think about it, I clearly remember having 20 tabs open in my browser, all from other Etsy shops -the ones I admired the most- keeping notes on every little detail I could identify as useful. 
This guide is exactly what you will need – and exactly what I wish I had a couple of years ago – in order to develop your brand quicklyefficiently AND affordably before launching. So, let’s cut to the chase, shall we?


All businesses need a name. That’s obvious. But, what’s not very obvious to some people is that the name plays a rather small role in the overall success of your brand. Try to remember of your last purchase through a platform such as Etsy, Amazon or Ebay…yeah, you probably don’t remember the name of the shop. You most likely stumbled upon the product, bookmarked it and returned to buy it. I’m not saying that the name should be insignificant to you, pick something you like and you resonate with. 
What we want? simple, short, elegant and easy to pronounce. Think of an anagram of your name, or your pet’s name. Or invent your own word, how cool is that? Don’t spend hours on it though! And you know why? it is also possible that someone else got it first. And when that happens (I really wish you that it doesn’t) you will feel terrible. Guaranteed!
Before launching my shop I already ran myLifebox as a blog without its own domain* (of course someone had already bought it) so I went for….how messed up was that? Then I started dreaming of launching my jewelry line under the name myTreasurebox so it would be Life=Lifestyle Blog / Treasure=Jewelry! Wonderful right? I might have spent a whole month on thinking everything through. So you realize that when I saw that the names were taken I was so bummed out. Don’t fall in that trap. The name doesn’t matter. Think a few, check if they already exist and choose the one that doesn’t. Also, please don’t go for numbers or extra letters that don’t make sense, i.e. myLifebox64. Not good πŸ™‚ 
* PS: it won’t hurt if you check whether your name is available as a domain too, you’ll soon need a website/blog, don’t you think?


Now that’s a hot topic! I’ve seen many of you obsessing over your logo and ,ok, I kind of get it. Been there, done that. But I’m pretty sure that it is really early to either spend money for a fancy logo designed by a professional, or, as a matter of fact care so much. Don’t get me wrong. I really pay attention to the details and I do believe that a nice logo and an overall brand appearance will make the difference. I’m just saying that you don’t have to break the bank to do that. There are dozens of amazing websites out there that will generate a logo for you. Some of them might ask for a minor payment but still, no need to spend a lot. 
And here I will tell you a secret…. GO FOR SIMPLE (again!). 1. many people get frustrated by overdesigned, way too colorful/fancy logos 2. simple logo = more room for your actual products to shine!! 
One of my favorite and most inspirational infopreneurs I know, Regina, highlights the importance of “Staying Scrappy” in your business and I couldn’t agree more. Running a creative business will teach all sorts of new creative skills – logo designing included, at least for now πŸ™‚
By the way: Next week’s post will be all about How to Create your Logo without spending a ton of money, so stay tuned! AND if you download the free worksheet at the end of the post you will earn a great bonus preview of that!

WE ARE VISUAL ANIMALS: the importance of PHOTOS 

Now…if you MUST hire someone, let it be a photographer. I really believe you can do it yourself if you are willing to devote some extra hours to it, but you should definitely have really good photos of your products and there are several reasons for that:
  • when people buy something online they want to be sure that what they’ll get is what they saw on the pictures. Therefore, you should take a good close-up photo of anything that might interest your customers and makes your products unique. You also need to pay attention to the scale/sizes of the items. Of course you know how big they are but a photo can be very confusing, thus you need to find ways to indicate their scale. 
  • it is also a matter of safety for you, because if someone feels fooled when he gets his parcel expecting a huge thing and receiving a tiny thingy instead, he will most likely leave a bad review – and you don’t want that!
  • GOOD PHOTOS WILL DRIVE TRAFFIC TO YOU ! I guess you get that. Good photos that are easy on the eye will draw the attention of potential customers, pinners and bloggers. The more likeable the photos the more shareable they are. And you want that! 
But, something you need to understand is that again you don’t need to exaggerate. Don’t go overboard and hire the best photographer, book a studio and a couple of well paid models to do your photo shoot. Of course, when your biz grows enough you’ll do all that. There is a right time for everything. But spending that much money on something that isn’t giving you back is not a key to success. 


Hello hello mr. Writer πŸ™‚ Were you good in essays in school? No? bummer! It’s never late tho! OK, kidding. BUT you neeeeed to have good descriptions of your products. Again. Many. Reasons. 
  • safety: as mentioned above, you don’t want to leave any gaps open, misleading your customers. Here you can describe in detail every little detail of your item, making it even more appealing. 
  • SEO SEO SEO: everything on the web need to be SEO friendly. Use your descriptions to do that by adding all the necessary keywords that might a potential customer use in Google Search in order to land on your shop. 
  • people relate to stories. If you have a little behind-the-scenes story of the product to share, then do it! 


I already mentioned the word “details” many times. But the little branding details are what will make your business stand out. Use your imagination to find ways and make people buy from you. What would make someone buy something like my product? What problem am I solving by offering my service? What would make me feel special? Are some of the questions you should answer to yourself about your brand, product or service. 
I know it is a lot to ask but you need to find all the little details that will make you unique and different from similar creative business owners. I will brainstorm with you, OK?
  • add a handwritten thank you note inside the envelope
  • design and use special packaging
  • add a small gift inside the package 
  • offer a discount coupon for their next order 
  • offer customizable products
  • develop a story, share it and help people relate with you! 

People Buy from People. That’s what Personal Branding is all about.
— Braid Creative

This quote sums up all my favorite things about being a Creative Entrepreneur. You have always to remember that behind your brand identity is a person, you, that actually adds value to your business. You are the core of your company and you are the one owes to be seen and credited. Feel free to make mistakes and use your own voice until you figure out what truly reflects your taste and personality. 
Last, but certainly not least, don’t forget to download your FREE WORKSHEET so you can start working on your Business Branding now πŸ™‚ In essence, it is the absolute mini-guide that will help you through all the aforementioned topics PLUS a great BONUS CHEAT SHEET on how to create your own logo πŸ™‚ yeah yeah! 

Is Your Office A Mess? Some Clever Tips To Banish The Clutter Forever


Are you half buried under a pile of paper right now? Are your feet tangled in a thousand cords running underneath your desk? If the answer is yes, then it sounds like you need a bit of help tidying up your office.
It’s nothing to be embarrassed about.πŸ™‚ been there, done that! The worrying thing is when that mess becomes chronic, unmanageable and gets in the way of your work
I know that when my studio is messy I first need to tidy it up and then I am good to go to start checking things off my to do list. 
So, do not fear my friend!! The following is a list of clever ideas to help you banish the clutter in your office forev-uh.πŸ˜‰

hide the unessential

Duh! You don’t need everything you have ON your desk. Period. Think carefully about the objects that you actually need. The ones that you don’t use often, but still need to be around for once in a while, can go into drawers, boxes, shelves or whatever you have that can neatly hide all the unessential. Often we build up piles of clutter because our brains trick us into thinking that all the stuff we have is important. It’s not. And the moment that we have a clean desk, the brain starts to focus on the more important things.

Tame Cables

Modern offices are chock full of electronics. And, as anybody who has ever managed PC cables will know, there’s A LOT of them. Printers, chargers, HDMIs, you name it.
Managing cables in your office is important for a couple of reasons. The first is safety,obviously. Cables shouldn’t be weaving their way around walkways. Duh x2! That’s a surefire way to be on the receiving end of a lawsuit (yeap! indeed things like that haaaaappen).
The other issue is just the mess and the effect that this has on your psychology (which is a biggy, don’t ya think?) You can take cable management to the next level with a few simple tricks. Cheap cable management options are available at IKEA. These often hook onto the back of your desk and look a bit like guttering. Affordable AND convenientπŸ˜‰

Call In The Pros

Sometimes your office is grubby. And for that reason, you’re less inclined to declutter and organize. What the point of doing that when you’re left with something that still looks bad?
This is where office cleaning services come into their own (yes they exist and save lives). Pros are often able to do a much better job of cleaning than you would be able to do by yourself. They’ll get your office looking better than you could’ve ever imagined. And then you’ll have more incentive to sort out the rest of it. It’s hard to be bothered when you don’t have any pride in your environment.

Get A Different Perspective

Being in your office all day, every day often makes it harder for you to see where your trouble spots are. This is where taking your own photos of your office can really come in handy! A photo will give you a new perspective on your office space and show you where your trouble spots are. And then you will figure it out so much easily! yupπŸ˜‰
Hope that helps! What are your neat tricks on decluttering your office?

How to Stay Focused when you Work from Home


Are you wondering how you can stay more focused when you work from home? Whether you’ve decided to work from home every day of the week, or just a few, having a neat environment around you is of high importance. And I know because I’ve spent hours and hours working from home, either while studying or while not affording renting a studio for my business (you can read my previous post about my workspace in Greece here). And boy it was challenging sometimes. You know, being able to wear your yoga pants all day is not always the best. I know however that if I learned something from all this, is how to f***ing stay productive and efficient while working from home. And here’s my takeaway: 

Follow ‘the bedroom’ rule

What is the bedroom rule, you ask? It’s the rule that in order to have a long and fulfilling night’s sleep, you must keep the bedroom for only two activities. Namely intimate activities and sleeping, of course. This means no TV’s to watch movies, and no taking your paperwork to bed with you.
The reason is so that space remains sacred; you only relate being in the room to the proper activities, and nothing more. Well, the same rule should be applied to the room or space from which you work at home. Keep it solely for working. No browsing the web listlessly, no novels or movies. Keep the space sacred for work. The benefit is two-fold. Firstly, your brain will know it is supposed to be working when you’re in there. Secondly, you don’t get sick of the space because you’re spending too much time in there.

Set your rules

Having your own rules about working from home, like the one above, are all well and good. But what about rules for everyone else? If you live other people they need to know the guidelines. These might be things likes; don’t disturb me between 9 am and 11 am every weekday, unless it’s urgent. Or; no using my desk for random activities. 
But even if you live by yourself, setting rules about your workspace is the most important thing. What I did and hasn’t served me very well in terms of productivity is that I was always having lunch on my desk while watching “How I Met your Mother”. You see where’s the problem, right? If not, let me elaborate.
Don’t mix activities because then at the end of the day you won’t be able to remember whether you had a productive day or not. If you want to watch an episode of anything while eating, go to the kitchen, your living room, you name it, but get the heck away from your desk πŸ™‚

Make a schedule and stick to it

When you work from home, you don’t have a boss breathing down your neck. Not literally at least! Maybe just via email. You also don’t have colleagues to cheer you along, or to provide light relief after finishing a hefty mornings work. This means you have to maintain your own discipline to get things done. You can do this by keeping schedules, but being sure you stick to them. A monthly calendar 2016 is a good starting point. Also have weekly planners so you can divvy up your jobs even more clearly and in a more detailed manner. Be sure to keep both up-to-date. Calendars and planners without info and deadlines in them are about as useful as no calendars or planners at all.
What I do is that I have a physical calendar that I always keep with me and then once every a couple of days I go through my digital calendar too and check whether they are in line. That helps me a lot because I don’t feel constantly depended on my phone to check my appointments or to-do lists.

Keep your desk & desktop tidy

A tidy desk equals a tidy mind, right? Right! Keep your workspace as clean and tidy as you would if it were being inspected every day! That means no clutter, no mess, and whittling down the items you actually need close at hand. 
If you are a designer, let alone a crafter, like me then probably you will create messes pretty much all the time. And I know this is part of the fun. But working from home means that when you “leave” work you stay there. Which literally means that you need to deal with your mess 24/7. No good. 
So do yourself a favor and clean up after you. πŸ™‚
Now that we addressed the perks of having a tidy desk let’s talk about your desktop? Your computer or laptop’s desktop that is. If you have your files and documents all over the place, it can really slow you down. It is also a sure-fire way for important things to get accidentally lost, or permanently deleted. Keeping everything into neat and tidy folders will also mean you don’t have to waste time looking for it when you come to need it. On the topic of important documents, make sure they can be accessed online, so you can continue working when traveling or away from home.

Make it cozy

For me that’s by far the most important thing. That has literally saved me at times where I was feeling completely lost and uninspired. Personally I feel amazing in places with natural light, nice plants of fresh flowers and coffee πŸ™‚ So what I do is that I do my best at making my working space as close to that as possible. You might not have always natural light pouring in from the window. Especially if you work long hours and the sun is not up anymore. But you can always take care of all the small details that will make you feel more comfortable while working. Having your favorite mug next to you, good music, some nice candles and fresh flowers and boom! 
So what are your tricks to keep you productive while working from home? Tell me all the secrets!

Minimalist Capsule Wardrobe SS ’16 (+free printable checklist)


Since April is just around the corner, it is about time to build our Spring/Summer Wardrobe, don’t you think? I know you’ve been waiting for this post a long time and I’m sorry if for some you it comes a bit late. You see…I live in the Netherlands and it is not more than a few days that the weather has started to show Spring signs, so it was really difficult to me to shop lighter clothes while wearing my warm sweater. Anyway, my Minimalist Wardrobe for the two coming seasons is ready and below you’ll find everything I think it is absolutely necessary to have in order to rock. ;)
So, I’ve talked again in the Fall/Winter Minimalist Wardrobe post on how helpful it is to have a Capsule Wardrobe, both in terms of time and money saving. But let’s recap for a moment…

Minimalism is the intentional promotion of the things we most value and the removal of anything that distracts us from it.
— joshua becker


  • you’ll save time: chances are that every morning you spend too much time deciding your outfit
  • you’ll save money: even if you buy only costly pieces, you’ll find yourself saving money because you’ll buy less often and spontaneously
  • you’ll gain confidence: since your clothes will be chosen one by one, based on what is flattering your body so you will never have to worry again in the middle of the day whether you’re dressed nicely or not


  • buy only what you really love: G O L D E N rule. Guys I mean it. Don’t ever buy something just because it is nice, or you like it, or it looks ok on other people. Spend money only on stuff you fall in love with. The ones you cannot imagine your life (outfit) without. 
  • choose quality over quantity: of course we all have bought the 5$ t-shirt we randomly found at the market, but when it comes to basic pieces that you’ll want to keep for years, it is better to choose the best you can find. 
  • go for flattering not “in fashion”: the core of a minimalist wardrobe is exactly that the pieces are neutral, more or less monochromatic – so if you mix them all up you’ll still look pretty amazing – and basically and most importantly s u s t a i n a b l e. So, it is way better to invest in things you look confident wearing and buy fancy accessories and jewelry to spice up your outfits and feel “trendy”. 
Since this is our second round of building a Minimalist Wardrobe some of the pieces below will already exist in your closet…which is GOOD because you’ll need to spend less in order to make this one. Also, as you might have noticed, our wardrobes are not seasonal but biannual which allows us to start buying now and gradually build our wardrobe. Chances have it that you won’t need your swimsuit yet, so you could probably leave that purchase for June for example. That way you can save money and avoid spending a ton at once. 
Below, as usual, you will find my 34 pieces wardrobe for that period. Most pieces are either the exact same I own already or the ones I’m planning to buy within the next months (hello espadrilles from Anthropologie). If you are interested in any particular item, just click on the photo and you will be directed to the product’s page.

Also, you can download your own printable checklist that will help you develop your Wardrobe. Again, I’ve left a few extra empty lines so you can add your favorite pieces that might not appear in my list!  
I hope this checklist helps you streamline your wardrobe and make it as amazing and functional as you want :)


Ensure your Jewelry Business is a Success


There’s a lot more to running a jewelry business than meets the eye. If you have a passion for beautiful pieces, then you may be thinking about launching your own jewelry business. However, before you do, it’s crucial that you know how to make a success of it. As I have been running my own company for a while now, I thought that I would share all my top tips for success with you, here:

Ensure the jewelry is of a high-standard

If you’ve decided to launch a jewelry company, it’s crucial that the jewelry you sell is of a high-quality. Obviously, if, like me, you design and create your own jewelry, this shouldn’t be a problem. However, if you’re going to be relying on another company for your products, it could be. It’s important to think about the type of products that you want to sell, and where you’ll source them from. For a high-quality range of jewelry, check out and have a browse. Think about the types of customers that you’ll have, and what types, style and price of products would be ideal.

Know how to market your brand

Another essential factor for business success is knowing how to effectively, market your brand. This means working out all the best ways to get the word out about your products to your target customer base. For all the best advice about marketing your company, check out If you’ve got experience in the marketing sector, this shouldn’t be a problem. If not, you may want to consider outsourcing the task. When it comes to making a success of your company, your marketing is the most essential thing. So if you want to ensure that your business is a success, it’s crucial that you invest in it. Unless you have worked in marketing before, it’s probably best to outsource all marketing tasks to a specialist company. This might be a little pricey, but the long-term results will make it more than worthwhile.

Decide how and where you will sell

Another question that you need to ask when it comes to how successful your business is, is where do you plan on selling. Do you want to launch a store where customers can come and try your jewelry on? Or, would you rather sell your jewelry online? While selling online is easier and cheaper, sometimes having an actual store leads to higher profits. It’s just a case of thinking about the way that you want to run your business, and which is the best option for you. While some business owners prefer to run a store, others like to sell solely online due to how much easier it makes things. If you don’t want to have the commitment of having to open up and run a store each day, selling your products online is a much better option.

There you go, all my top tips for ensuring that your jewelry company is a success. Take this advice on board, and you can make sure that when you launch your company, it’s as profitable as possible.

Minimal Home Gift Guide


As we are approaching the holiday season, with many of you already enjoying Christmas decoration at your places, it is about time to start crafting our gift lists. I know as a fact that many of you are kind of obsessed with finding the perfect gift for your loved ones. I know I am. But, let’s face it, it is kind of overwhelming too. And many times we end up buying a random thing because we couldn’t find the “perfect” gift.
I have realized, after many years, that one of the best ways to make a good gift is to buy something for the other person’s house. Really. 
That being said… here are 6 amazing potential gifts I found on Etsy:
What’s your “go-to” gift? 

Top 6 Tips for Aspiring Etsy Sellers


Building a successful and profitable business is not an easy quest and whoever decides to pursue a part- or full-time job by selling on Etsy should develop and follow his own journey. However, being an Etsy seller myself for almost two years, has taught me a great ton of useful stuff that a new aspiring Etsy seller can benefit from. If you are considering to open your own shop take a look at the tips below and you’ll save a lot of time that you’d better to spend on more creative parts of your business!

First and foremost you’ll need to do a little searching. Unfortunately that’s not something I can do for you since every business has a different focus. However, it is really important to discover what your role in the industry will be. Search for people who do the same or similar things with you. Analyze their strengths and weaknesses, see what you’d do differently if you were in their shoes and keep notes on everything you notice and you could use in your business development. The best way to reach success is to learn from people that already have it, after all.
I remember when I first launched my Etsy shop I had no clue whatsoever what I was doing, what others were doing and if my designs were something that a) would interest people and b) would stand out of the crowd. It is still really vivid the moment I received a ring I had purchased from Elephantine; in a small pretty box with a nice, handwritten note “Thank you very much for your order, Anna-Rosa :)”. I was totally smitten by that note guys. I mean I loved the ring as well, but that note made the difference. I instantly put a face on the maker behind the piece I was wearing. I cannot say for sure what Rachel’s thoughts were behind her decision to include a handwritten note in her packaging, but I can assure you that this decision is part of her brand. Is something that makes her stand out of other fine jewelry designers. 

The next and really important step is to define your strengths and make clear in your business plan what will make you stand out of the people who discovered in the first step. Please note you don’t need to discover something that no one else has ever done before, to make your business a successful one. Chances are that when many people do something successfully, the market has the corresponded need for their product. Of course if you have a breakthrough idea it will be amazing, but don’t try to define your brand differently only in order to to do something new. You will become different by working your way to the top, discovering your own methods of success. By all means, I don’t mean that you should copy whatever other business owners do, I just believe that if you want to make wooden jewelry boxes for example you shouldn’t shift your focus and use ivory instead, only because there are others who use wood as well. Don’t be overwhelmed by the fact that other people love what you love too, embrace the fact that you’re not alone.
Here, I want to stress out that copying is bad. You really need to find your own voice and stand by it. I really love connecting with fellow creatives, learn from them, share our stories and journeys, but I don’t appreciate when I stumble upon “creatives” that clearly copy others. I’ve stumbled upon many copycats and it is foolish to believe that people won’t notice. So, please, be inspired by others’ work and journey but not copy what you see. Of course when I saw Rachel’s handwritten note I did the same for a while – I stopped because I have a terrible character – but that is ok. I was inspired by the way she connects with her customers, I didn’t copy her ring design. Try to remind yourself that.

Which leads to my third advice. There are hundreds of people out there doing what you do. As I mentioned above, that is not a bad thing. One of the greatest mistakes we do when we start our businesses is that we feel intimidated by others who are in the same field longer than us and have accomplished more. Of course they have guys! They’re on business for a longer time, they have made their mistakes, they learned and figured out how to develop a profitable strategy. Nothing is done overnight, believe me. So, please remind yourself that Etsy is all about people and dare to connect with them. Most probably they were in your place, with the same questions, when they started. Of course you should always be prepared that they might not want to connect with you as well, but it is always worth the try. Be polite, explain why you’re contacting them and make clear that you admire their work and business progress. Don’t look as a stalker or a weirdo though, ok? Be friendly, it is only a human thing to socialize. And you’ll be surprised by how much people enjoy to mentor or help others.

Speaking of politeness and helpfulness. For some reason that I’ve never understood, some business owners don’t respond to their messages. I know it might come as a surprise but I’ve experienced more that thrice Etsians not getting back to me while I had contacted them with inquires that would lead to a purchase from their shop. Of course, I cannot blame them because I have no idea what was going on in their lives. But I think it is be more appropriate to switch your shop’s vacation mode on for a while, if you’re not able to handle it. For me it is a golden rule to respond to messages and emails from potential customers asap. Being helpful and kind is the first thing that leads to a good customer review. Of course the product plays the leading role when it comes to reviews, but being kind and letting your customers connect your brand with a person rather than a computer is of super high importance. Help your clients put a face on your business and let that face be a kind one. 

Now…as I said, while your product is playing the leading role, there are several other details you should pay attention to, in order to communicate a consistent brand identity. Try thinking of what elements build first impressions. Logo. Brand name. Brand description. Photos. Prices. And so forth. All these combined are the first thing people see when they enter your shop. And unfortunately you should work on each and every one of these aspects to build a strong image of your business. You won’t need rocket science, believe me. You won’t need to pay other people to do everything for you either. You’ll just need to work with what you have in the most efficient way. BUT, you’ll need to do everything. I will stress everything out in a second post because I have many things to say on the topic, with many ways to accomplish each task in the most affordable and efficient way, but till then try to keep your expenses to the minimum. Find a catchy but not too difficult name, keep you image simple, your photos neat and clear and try not to be too cheap nor expensive. 

A very often mistake new small business owners do, included myself when I started, is that we don’t realize which part of the money that comes our way is actually ours to spend and how much we should save for future expenses, Etsy and PayPal fees and taxes. Unfortunately, many of us cannot afford paying an accountant 5 days a week only to keep track of our expenses and income. Try not to get confused when you see the balance on your PayPal account and always try to remind yourself than “only” a part of it is yours. A couple of great tips to accomplish that is a) to have a separate business account where you’ll save all the money that come from your shop and b) to have a standard “salary” every month so that you don’t mess up and spend more than you should. 

BONUS TIP : Starting your own Etsy shop might sound overwhelming in the beginning and that’s the main reason I’m writing this post. I was totally overwhelmed when I started. I took crappy photos of my products, I hardly had a logo or a consistent strategy. But I figured it out somehow. And I still am. But I’ve learned one thing that you should always remind yourself: THERE IS NO PERFECT TIME TO OPEN YOUR SHOP, JUST DO IT AND EVERYTHING WILL COME YOUR WAY NATURALLYAnd I mean it. All the tips above will be useful only if you start acting now. Don’t delay your success and progress by striving for perfection. If I had waited for everything to be ready, I’d probably still be working on it. πŸ™‚ 

Any great tips you’ve discovered? I’d love to know!